40 essential event planning questions to ask new clients

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40 essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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How to celebrate and support Pride month as an event creator

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How to celebrate and support Pride month as an event creator

It’s not too late to throw your hat into the ring and get involved with one of the brightest, most historically important months of the year. As an event creator, you’re used to working under pressure anyway, right? 

If you’ve always wanted to show your support for Pride, we say there really is no time like the present. Over the course of the next few weeks and beyond, there’s no reason you can’t hone your events so that they can be a true catalyst for positive change.

Let’s get stuck in 👀👇. Here’s how to celebrate and support Pride as an event creator this year, and every year:

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How to cut down your event costs without losing attendees

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How to cut down your event costs without losing attendees

Times are tight for businesses and individuals alike – a point that hardly needs hammering home. As an event creator, this has potentially left you in a sticky spot. You want to keep delivering quality events, but you don’t want to pass on the rising price of pretty much everything to your customers. 

Of course, there’s nothing wrong with sensitively increasing your ticket prices – but there’s a fine balance to be achieved here, as you don’t want to run the risk of putting attendees off your events altogether. Likewise, you don’t want to cut costs in a way that compromises the essence of your events. So – how can you reassess your outgoings in a way that helps you stay afloat, but doesn’t leave attendees disappointed? Let’s take a look 👇.

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How to use AI to ace your event planning

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How to use AI to ace your event planning

You know a topic is trending when they cover it in an episode of South Park. For those who didn’t catch the one about ChatGPT – you’ve surely heard of it elsewhere. This is the new media-dominating Artificial Intelligence (AI) tool with the ability to generate text that sounds eerily as though it were written by a human. The powerful language model was developed by Open AI, and has created quite the stir since it hit the mainstream. 

But of course, it’s not the first AI tool to have come to market and shaken up the way we do things. From image generators like Artssy, to chatbots, translation apps, data analytics tools and facial recognition software – machine learning is everywhere.

So, what does this mean for event planners? In short – it’s great news. We’re officially at a point where AI can be used to streamline operations and save money, rather than being implemented as a cumbersome and expensive novelty factor. Here, we cover some of the coolest ways you can use this kind of tech to create better events more efficiently. 

Let’s take a look 👀👇.

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A beginner’s guide to event signage (with cool & creative ideas)

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A beginner’s guide to event signage (with cool & creative ideas)

Event signage might be the last thing you’ve got on your mind when you’re in the midst of planning an event for the first time. 

You’ve got your programme or schedule to organise, event ticketing platform to sort, marketing efforts to nail… and the rest. Truth is, signage can feel like one of those annoying last-minute logistics best left to a third (more expert) party to finesse. But you’ll soon realise that it can actually turn out to be a really fun way to explore your brand, and give your event that little bit of je ne sais quois – perfect for making it stand out from the competition. 

Let’s get stuck in 👇.

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Taking your yoga classes outdoors – all you need to know

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Taking your yoga classes outdoors – all you need to know

When blue skies and balmy weather are on the horizon, taking your yoga classes outside seems like a no-brainer. What could be more zen than sinking into a sun-drenched savasana? Or more grounding than feeling the actual Earth beneath your hands and feet, mid-downward dog? 

It’s true, combining nature with yoga is rich with benefits you simply can’t get indoors. And there’s the added bonus of the fact you could find yourself selling more tickets in the warmer months. Think of it this way: attendees won’t have to choose between attending your class and getting some much needed Vitamin D. 

On that note – read our quick guide to running outdoor yoga classes for all the important info you need to know 🧘👇.

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Event spotlight: 5 empowering events we’re celebrating this International Women’s Day 

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Event spotlight: 5 empowering events we’re celebrating this International Women’s Day 

As International Women’s Day (IWD) comes around each year, we find ourselves getting seriously inspired by the incredible events popping up on our platform here at Ticket Tailor.

“Together we can forge women’s equality,” promises the IWD website, and we believe it’s events like these👇 that well and truly give this statement legs. From the dimly-lit story reading evenings that celebrate women writers, through to the tequila-fuelled dance nights and eye-opening panel discussions; these female-focused happenings really do come in all shapes and sizes. 

Of course, they all have one thing in common: a steadfast commitment to celebrating the dazzling, no-holds-barred brilliance of women. And through it, each event – no matter how big or small – takes us one step closer to a more gender equal world. That’s pretty powerful stuff, we’d say.
So, without further ado, here are five brilliant events we’re celebrating this International Women’s Day. We hope you find them as inspiring as we do… who knows, maybe this time next year you could be seeing your own event featured on the list! 

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Thinking about designing a course? Get started with this intro guide

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Thinking about designing a course? Get started with this intro guide

As an expert in a specific field, designing your own course can be an excellent way to diversify. Not only can it open up a new line of profit for your business, it can connect you with new audiences, and help you find more fulfilment in your work. 

If social media’s anything to go by, there’s definitely a demand for this stuff. From seasoned make-up artists offering to teach the tricks of their trade, to psychologists offering courses to overcome specific life challenges – the possibilities are vast. Ready to take your own piece of the pie? We cover all you need to know in this guide.

Tip: Ticket Tailor is the best-loved ticketing platform for businesses, creatives and educational institutions. Check out how we can help you scale your business with seamless course ticketing >

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How to show your support for International Women’s Day as an event organiser in 2023 & beyond

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How to show your support for International Women’s Day as an event organiser in 2023 & beyond

International Women’s Day 2023 might already be on your radar as an event organiser. Or… maybe you haven’t quite got your ducks in a row yet. Don’t worry – it really is never too late to get stuck in learning, and planning ways to support gender equality. While IWD has a date in the calendar (8th March 2023), it’s far from a one-day event. Taking strides to forge a gender equal world is a year-round, long term commitment, with IWD being a crucial focal point at the centre of this.

So, how do you get involved as an event organiser? If you haven’t already, it’s well worth taking a good look around the IWD website as a starter for ten. There are tons of brilliant articles to read, imperative research to discover, and ideas for how both businesses and individuals can do their bit.

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