How to create a conference program

How to create a conference program

When we attend conferences, it’s all too easy to overlook the work that goes into the meticulous scheduling of the operation we’re there to enjoy. But when it comes to planning our own, it can be hard to know where to start in order to achieve such seamless results.

In this article, we’re looking at some of the fundamentals you’ll need to get to grips with before getting stuck into the world of conference hosting.

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8 ways to support gender inclusivity and equality at industry events

8 ways to support gender inclusivity and equality at industry events

Research shows that there’s still a long way to go when it comes to securing gender diversity in the events industry. One recent worldwide report, for example, showed that an average of 70% of event speakers are male – that’s 64% US and Canada, and 69% in the UK. The same report showed that, soberingly, zero percent of speakers were female in 19 of the 58 countries looked at over a seven year period (2013-2019).

In this article, we’re looking at some essential steps all industry event planners should be taking (if they’re not already) to make sure their operations are fully inclusive and equal. And, importantly, that they’re playing an active role in driving positive change.

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How to use Twitter like a pro for your event

How to use Twitter like a pro for your event

As the 6th ranked app in the world, and with an advertising audience of 353 million users, it’s safe to say Twitter is one of the most powerful business marketing tools around.

The platform works famously well for events thanks to it’s quick-fire interactivity and live-action feel. But – it’s not a given that you’ll see your event trend just by signing up to the platform and pushing out random content. Like with any marketing tool, it pays to learn some key strategic moves before you put your fingers to the keyboard to Tweet.

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Everything you need to know about event insurance

Everything you need to know about event insurance

Event insurance is an umbrella term for a range of different types of insurance that protect your business or organisation in case something goes wrong.

Say, for example, someone got injured at your event and decided to sue you. Or your event got cancelled because of bad weather. Being covered with the right insurance means you won’t be left facing these costs alone.

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Event website design inspiration – 7 bold & beautiful examples

Event website design inspiration – 7 bold & beautiful examples

Giving your event its very own home online is a great move. By building a beautiful website for it, you create a space to not only host essential information, but to craft an authentic story around your brand.

A key part of this will be deciding on what direction the aesthetic, structure, and feel of your site are going to take. The good news is, you don’t need to be a web designer to achieve slick and professional results, thanks to the plethora of pre-designed themes available.

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How to create a website for your event

How to create a website for your event

While it can sometimes feel enough to use a ticket registration platform for your event, creating your own website can come with tons of additional benefits. And thanks to the tools available online it’s actually pretty easy to do.

Most ticketing platforms – like Ticket Tailor – will let you integrate your box office page with your own website, so you can easily sell tickets from both platforms, no problem.

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How to identify a target audience for your event

How to identify a target audience for your event

When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.

Or that you should be using data about your target audience to help you decide what goes into the event itself.

All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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