Local Covid restrictions explained: What does the new Covid tier system mean for events in England?

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England has been waiting with bated breath to discover what’s going to happen when the current national lockdown ends on 2nd December 2020. Finally, we have some answers – Boris Johnson announced on 24th November that the country will be returning to a three-tiered system of Covid restrictions until next spring.

The new rules have been set out to take us through to March 2021, and are largely the same the pre-November lockdown tier system. But there’ll be some differences – and the Prime Minister has stated that it’s likely more regions will be in the highest tier than before.

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How to promote an event on Facebook

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How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

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How to make your virtual event more engaging

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How to make your virtual event more engaging

Without engagement, it’s all too likely that our events will simply flop. They might get a good turn-out the first time around, but chances are they won’t the next time, or the time after that. Without that buzzy feeling of being switched on, and truly connected to your event, attendees may simply revert to yawning at the back of the (virtual) classroom, much in the way they did in secondary school maths.

And – this is the killer – there’s a good chance they won’t remember you, or your event, at all. To avoid this lacklustre destiny, take stock of these simple tips:

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6 very cool things you can automate by integrating Ticket Tailor with Zapier

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6 very cool things you can automate by integrating Ticket Tailor with Zapier

For those yet to hear, Zapier is an online integration tool that lets you automate a whole host of normally time-consuming tasks. It works by sending communications between apps, making integration possible in just a few clicks – zero coding required. Say, for example, you wanted to make sure your customers got a calendar invite as soon as they purchased a ticket to your event. That can be fully automated by using Zapier to hook up the Ticket Tailor and Google Calendar apps. And that’s only scratching the surface of what’s possible.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planning second-to-none.

In this article, we look at five awesome ways event organisers can use Zapier to make their event planing second-to-none.

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Event marketing: 6 incredible free image sources with a difference

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Event marketing: 6 incredible free image sources with a difference

Sometime in the not-so-distant past, free stock images were just expected to be a bit naff. Cheesy photos of scenarios that felt the opposite of authentic were the norm in much marketing collateral. Luckily, today, there’s a new era of stock imagery dawning. In this article, we list 6 incredible sources for free images that will genuinely make your event marketing stand out.

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How to set up and sell tickets to the perfect Santa’s Grotto

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How to set up and sell tickets to the perfect Santa’s Grotto

The festive season is undoubtedly going to look pretty different this year. Sadly, many Christmas fairs and events have already been cancelled – just one of many heartbreaking effects of Covid-19. If you’ve had to cancel a larger event, or are just looking for a way to bring some festive vibes to life amidst the uncertainty, running a Santa’s Grotto could be a great, Covid secure way to keep spirits up.

Of course, there’ll be various important steps to take to keep things safe and socially distranced. But it’s still possible to create a fun, magical event, whether that’s to raise money for charity or turn a profit for your business.

Here’s how to make your Santa’s Grotto a success this year:

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3 inspiring ways to make your halloween event truly killer

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3 inspiring ways to make your halloween event truly killer

We love Halloween at Ticket Tailor – and not just for the cosy autumnal vibes and spice lattes (although those things are pretty great). What we love this holiday for is the fact that it’s always a time of year where we see people getting really creative with events.

There’s no denying that things are going to be looking pretty different this year, though. And it’s heartbreaking to think of all the amazing events that have had to be cancelled due to Covid 19.

But the Halloween spirit lives on, even in these difficult times. We’re seeing many turning to online and outdoor events, and lots of really admirable efforts to make ghoulish happenings Covid secure. Whether you’re looking for inspiration to give this years’ event a boost, or are planning ahead for 2021, here are some top tips inspired by our most inventive Halloween listings this year:

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Here’s how to make timed entry work at your venue

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Here’s how to make timed entry work at your venue

As government Covid restrictions chop and change, trying to keep up can feel exacerbating at best, and nigh-on traumatic at worst. At Ticket Tailor, we’re seeing a lot of events organisers turn to ticketing and timed entry, for example, which may seem simple enough. But for those who’ve never done this before it can soon start to feel overwhelming. In a nutshell – it’s a whole new territory that needs navigating (cue: hair-tearing and gritted teeth).

But don’t panic! If this sounds like you – read on. In this article, we break down in seven simple steps how to make timed entry at your venue a success (without the stress).

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Track and trace advice for UK event organisers

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Track and trace advice for UK event organisers

As an event host or venue owner, you’ll undoubtedly be aware of NHS Test and Trace by now. The service, in which the NHS traces those who’ve come into contact with a new Covid-19 patient, now plays a crucial part in our fight against the pandemic. But what exactly does it all mean for you, the event organiser?

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How to take virtual events to the next stage and make them pro

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How to take virtual events to the next stage and make them pro

Things took a futuristic turn when we were unexpectedly thrust into an almost entirely virtual world thanks to the Coronavirus outbreak. In a nutshell – the tech that the majority of us were used to tapping into from time to time suddenly became our only connection to the outside world. Now, we’re all so used to it that the novelty of the fancy-dress Zoom call has officially worn off, and people are looking for new ways to enhance their virtual event experience. For those that want to make a virtual event seriously professional we take a look at what’s out in the market to help.

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