How to practice event sustainability without it feeling like a token gesture

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How to practice event sustainability without it feeling like a token gesture

Striving to make your events more sustainable is a commendable goal. But as consciousness is raised about the need for companies to be greener; to be more conscientious and less self-serving – some businesses may find themselves coming under fire for jumping on the sustainability bandwagon with less-than authentic intentions.

Trying to improve brand image by piggy-backing on a good cause without putting the time, money and effort into actually making a difference is likely to lead to worse PR traction in the long-term. Essentially it is (quite rightly) not a good look.

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7 ways to foster LGBTQIA+ inclusivity at your event

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7 ways to foster LGBTQIA+ inclusivity at your event

It’s no longer enough to just be aware of the issues bred out of inequality and discrimination (in reality, this was never enough). Whether you run Zoom events, organise gigs or orchestrate world-class conferences, as an event planner, it’s important to take action to make sure you’re genuinely helping to affect change.

If you’re keen to contribute to the cause by making your event LGBTQIA+ inclusive, you might not necessarily know exactly what actions to take, though. With this article, we hope to provide you with a starting point.

Here are some of the most tangible and effective things you can do to foster inclusivity at your event.

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How to handle event cancellation or postponement

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How to handle event cancellation or postponement

Realising the event you’ve poured your heart and soul into might need to be cancelled can come as a devastating blow. But it’s an eventuality all event planners need to prepare for, because failure to do so can make things so much worse if things do end up going wrong.

But how do you decide if you really do need to pull the plug on your event (or at least postpone it)? And what’s the best way to communicate this with people who’ve already bought tickets?

In this article, we cover all you need to know.

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9 steps to choosing the best virtual event platform

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9 steps to choosing the best virtual event platform

Choosing the right virtual event platform takes time, and careful deliberation. Thanks to the boom in popularity of online events, there are tons of options to choose from – which makes the decision-making process all the harder. At least it means that there’s a much greater chance of finding a platform that suits your needs to a tee, though.

You just need to define those needs first, and then – get your comparison hat on.

In this article, we look at some of the key features to look for in a virtual event platform, and offer a step-by-step guide to choosing the right one for you.

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How to create a conference program

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How to create a conference program

When we attend conferences, it’s all too easy to overlook the work that goes into the meticulous scheduling of the operation we’re there to enjoy. But when it comes to planning our own, it can be hard to know where to start in order to achieve such seamless results.

In this article, we’re looking at some of the fundamentals you’ll need to get to grips with before getting stuck into the world of conference hosting.

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8 ways to support gender inclusivity and equality at industry events

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8 ways to support gender inclusivity and equality at industry events

Research shows that there’s still a long way to go when it comes to securing gender diversity in the events industry. One recent worldwide report, for example, showed that an average of 70% of event speakers are male – that’s 64% US and Canada, and 69% in the UK. The same report showed that, soberingly, zero percent of speakers were female in 19 of the 58 countries looked at over a seven year period (2013-2019).

In this article, we’re looking at some essential steps all industry event planners should be taking (if they’re not already) to make sure their operations are fully inclusive and equal. And, importantly, that they’re playing an active role in driving positive change.

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How to use Twitter like a pro for your event

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How to use Twitter like a pro for your event

As the 6th ranked app in the world, and with an advertising audience of 353 million users, it’s safe to say Twitter is one of the most powerful business marketing tools around.

The platform works famously well for events thanks to it’s quick-fire interactivity and live-action feel. But – it’s not a given that you’ll see your event trend just by signing up to the platform and pushing out random content. Like with any marketing tool, it pays to learn some key strategic moves before you put your fingers to the keyboard to Tweet.

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Everything you need to know about event insurance

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Everything you need to know about event insurance

Event insurance is an umbrella term for a range of different types of insurance that protect your business or organisation in case something goes wrong.

Say, for example, someone got injured at your event and decided to sue you. Or your event got cancelled because of bad weather. Being covered with the right insurance means you won’t be left facing these costs alone.

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