7 inspiring ways to make your halloween event truly killer

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7 inspiring ways to make your halloween event truly killer

We love Halloween at Ticket Tailor – and not just for the cosy autumnal vibes and spice lattes (although those things are pretty great). What we love this holiday for is the fact that it’s always a time of year where we see people getting really creative with events.

There’s no denying that things are going to be looking pretty different this year, though. And it’s heartbreaking to think of all the amazing events that have had to be cancelled due to Covid 19.

But the Halloween spirit lives on, even in these difficult times. We’re seeing many turning to online and outdoor events, and lots of really admirable efforts to make ghoulish happenings Covid secure. Whether you’re looking for inspiration to give this years’ event a boost, or are planning ahead for 2021, here are some top tips inspired by our most inventive Halloween listings this year:

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Best comparison sites for event ticketing platforms

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Best comparison sites for event ticketing platforms

You wouldn’t choose a venue for your event without researching it first, so naturally you’ll want to do the same when it comes to picking the best possible online ticketing platform for your needs. With giants like Eventbrite often meaning you have to give up too much of your precious profits to hefty fees, it really does pay to shop around. The good news is that there are plenty of really thorough, impartial comparison sites out there that can help you garner all the info you need before making a decision. Here are what we think are the top five…

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How to write a press release for an event – your guide with template

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How to write a press release for an event – your guide with template

Getting the media interested in your event can be a silver bullet when it comes to creating a buzz around your brand and selling tickets. And it all starts with a great press release, outlining the  ‘who’, ‘what’, ‘when’, ‘where’ and ‘why’ of your event. 

Of course, you can’t throw any old thing together if you want to get noticed – editors are notoriously strapped for time and so expect the press releases they receive to be structured and written in a certain way.

It’s all pretty simple when you get into it, though – so no need to panic! Read on for all you need to know about putting together a simple press release for your event, which should hopefully help you sell event tickets thick and fast 🚀.

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Webinar whizz-through: Using LinkedIn to promote your event & engage your audience

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Webinar whizz-through: Using LinkedIn to promote your event & engage your audience

Ticket Tailor recently launched an exciting new integration with LinkedIn, designed to help users of our platform grow thriving, long-lasting communities around their events. 

Last month we ran a webinar with LinkedIn to dig deep into how exactly the relationship between the platform and events can be leveraged. In it, we got to pick the brains of George Labs, who’s own George UX Conf acts as the perfect case study for the above. 

Watch the full webinar here or, if you’re strapped for time, read through our quick whizz-through of key takeaways 👇. 

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How to live stream an event – your step-by-step guide

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How to live stream an event – your step-by-step guide

Live-streamed events have become hugely popular in recent years, and with good reason. Thanks to the tech available today, it’s become relatively easy to open up what would be a limited event to a basically limitless audience. There’s no need to worry about location or venue size – meaning you can reach a lot more people without having to spend a lot more money. 

This is probably why 65% of B2B marketers recently revealed that live virtual events are one of their most profitable content assets. And why major brands like Apple have jumped on the bandwagon with eye-wateringly successful results. (Apple’s live product launch streams get millions of viewers worldwide.) 

In terms of which types of events lend themselves well to this format –  the scope is vast. From conferences, workshops, and industry events through to comedy gigs, cooking classes, and book clubs; anything ‘watchable’ has go-live potential. 

Feeling inspired? Read on for all you need to know about running your first ever live streamed event.

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7 game-changing venue ideas for your Halloween events

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7 game-changing venue ideas for your Halloween events

Halloween is one of the busiest dates in the calendar for event creators (case in point: see the Rocky-Horror-esque crowds that took over Liverpool one Halloween a few years back).

With so much competition to beat, it might be time to think outside the jack-o-lantern by choosing a venue that goes way beyond your usual highstreet pubs and clubs. 

Think about it like this: marketeers have long been promoting the statistically backed-up idea that millennials prefer experiences over things (great news for you, as an event creator). And what could be more tantalisingly experiential than a Halloween event hosted in a seriously spooky, original or downright weird location? Short of conjuring actual vampires to do a meet-and-greet, we don’t think much else. On that note, read on for some game-changing Halloween venue ideas, which are sure to have you selling tickets scarily fast 🎃.

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How to organise a charity event – a beginner’s guide

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How to organise a charity event – a beginner’s guide

Organising your first charity event can feel quite daunting – not only are you trying to create an experience people will enjoy, you’ve got the added pressure of raising money for a cause that really needs it. Don’t panic though! The fact you’ve decided to commit your time and energy to doing a great deed means you’re already doing pretty well. 

And things don’t need to get that complicated, anyway. Just be sure to break down your planning into small, manageable chunks, and start small if you’re feeling unsure so things don’t feel too unrealistic. 

Read on for our simple guide to organising your first charity event – where we cover all the basics you need to know to make a success of it. Let’s go 👇. 

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9 ticketing features you might not be using… but probably should be!

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9 ticketing features you might not be using… but probably should be!

When you sell event tickets online using a platform like Ticket Tailor, you open yourself up to a whole host of time-saving tech that can seriously improve your attendees’ experience. 

And that’s the thing – ticketing is about so much more than basic event registration. Thanks to the plethora of online ticketing features available today, your ticketing strategy can be used to enhance your events, boost sales, mitigate logistical challenges and a whole lot more. 

Below, we’ve listed out 10 game-changing hacks and features that can help you to cut down on the admin, boost your profits, and generally ace your events. Read on to find out about:

  1. Waitlists

  2. Duplicate events

  3. Discount codes

  4. Zapier integrations

  5. Recurring events & timeslots

  6. Check-in app

  7. Donations

  8. Seating charts

  9. PayPal Pay Later

Let’s get stuck in👇. 

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6 ways to raise money for charity through your existing events

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6 ways to raise money for charity through your existing events

You don’t have to be a fundraising expert or even organise full-on charity events to raise money for a good cause. As an event creator, you’re already pretty well set-up to donate to a charity that’s close to your heart. Think about it: you’ve got an established audience who’s likely to share similar values to you, and you’ve got your own brand and platform that people trust. 

From setting up voluntary donations at the point of ticket sale to partnering with one or more charities – there are plenty of ways you can make raising money through your events a long-term goal. Let’s take a look 👀👇.

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40 essential event planning questions to ask new clients

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40 essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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