With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).Read More
When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.
For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.Read More
Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.
The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.Read More
Event planning requires meticulous attention to detail and heroic organisation skills – but you already knew that. The good news is, there are hundreds (thousands?) of great tools out there that can make your job easier as an event planner. That goes for everyone from the global conference strategian to the committed fundraiser host.
At Ticket Tailor, we’re always scouting for the best tech and tools to make event planning slicker, less stressful, and ultimately more successful. Below is a list of our current favourites.Read More
As with anything that experiences a sharp upturn in popularity, the demand for bigger, better, smarter virtual events is high as we roll into 2021. The more accustomed we become to tuning into the world of online conferences, classes and workshops, the more we expect of them. There’s no room for the stagnated virtual offering today – only for those that stay atop of the latest tools and hacks in order to keep their attendees satiated, and coming back for more.
That leads us nicely onto the below – a round-up of some really cool virtual event hacks that you may not have thought of. Whether you’re looking to run a large-scale conference or an intimate webinar, these latest tips and tricks will help take your event to the next level.Read More
Festivals form an integral part of the music and arts scene – not to mention the health of the economy – for many countries around the globe. Attracting tourists, generating employment, and providing an expressive place for people to gather and celebrate culture are just some of the benefits to be felt from this treasured industry.
For all these reasons and more, the question on everyone’s lips as we roll into 2021 is whether or not we’re going to see another swathe of Covid-induced cancellations this summer.Read More
Thinking about return on investment when it comes to event planning can send even the savviest of event profs into a headspin. But it’s not as scary as it sounds.
Return on investment simply refers to the value you’ve gotten out of your event vs the money (and time) you put into it.
One of the main concepts to get your head around when thinking about ROI is that there are different types of value to consider outside of profit alone. Like the acquisition of new leads, new partnerships and new social media followers. Increased brand awareness, or increased awareness of a charitable cause are also other good examples of some of the non-monetary wins to be gained from events. (Some of these things will, of course, lead to monetary gains later down the line, but we’re talking about gains that aren’t a direct profit here).Read More
The digital landscape has made it easier than ever to measure the success of events. Social media platforms and event registration sites offer rich analytic data that helps planners dig deep into what has worked about their event, and what hasn’t. But for those new to events, or even just new to the concept of measuring event success, it can be hard to know where to start.
Let’s get stuck straight in.Read More
Promotion can feel elusive to those new to the event planning world. And when phrases like ‘email marketing’, ‘custom audiences’ and ‘retargeted advertising’ start getting thrown into the mix – you can soon find yourself in a spin.
Don’t worry, though. As they say – knowledge is power, and as soon as you start scrubbing up on your event marketing basics, you’ll find it’s easier than you think to get the word out, and the ticket sales rolling in.
In this article, we cover off the basics of learning how to market an event successfully. Let’s get started.Read More
For those looking to host a webinar on Zoom, there are a fair few options to consider. Which you choose will depend on what (or if) you want to pay, and how robust you need your webinar-supporting features to be.
In this article, we break the options down, and give clear instructions on how to host a webinar on Zoom without forking out for the additional webinar add-on.Read More